To overcome some factors, such as long lines and stock, players can buy upgrades. The game includes changing weather and news, which the player must compensate for. Players decide on a recipe, set prices, and sell lemonade in a variety of locations. While selling lemonade, players must look over many aspects of their business. The goal of Lemonade Tycoon is to sell lemonade for profit. A free, limited version is available for online play at many sites or the full version with no time restrictions can be purchased online. Lemonade Tycoon, first released as Lemonade Inc., is a Shockwave-based game.